Email writing·9 min read

How to write an email (a practical guide with examples)

Most advice on how to write an email is about etiquette. The thing that actually decides whether you get a reply is structure: whether the reader can tell, in about three seconds, what this is and what you want. Everything below is in service of that. If you would rather skip the theory, jump to the examples, or let the writer at the end draft it from a single line.

Structure

The five parts of any email

  1. Subject line — the topic, not a greeting

    "Q3 deck — feedback by Friday?" tells the reader everything. "Quick question" and "Hello" tell them nothing and get opened last. Aim for under about 50 characters so it survives on a phone.

  2. Opening — one line of context

    Who you are, or what this is about. "Following up on Tuesday's call about the migration…" People manage hundreds of threads; a clause of context is a courtesy, not padding.

  3. Body — one idea, front-loaded

    Put the point in the first sentence, then the supporting detail. Readers skim; anything below the fold is a bonus. If you have three unrelated things to say, send three emails.

  4. The ask — specific, with a date

    "Could you confirm by Thursday?" is answerable in one line. "Let me know your thoughts" is a task, and tasks get postponed. Every email should make it obvious what happens next and who does it.

  5. Sign-off — with your actual name

    Match the formality to the relationship: Kind regards for people you do not know, Thanks or Best for people you do. Then your name — an unsigned email reads as unfinished.

Tone

How formal should you be?

Tone is not politeness — it is distance. The further from you the reader sits, the more structure they need.

Writing toOpen withSign off with
Someone you have never metDear [Name],Kind regards
A client or senior colleagueDear [Name], or Hi [Name],Best regards / Many thanks
A colleague you work with dailyHi [Name],Thanks / Best
A group or teamHi all,Thanks
A complaint or disputeDear [Name],Regards
A thank-you or a favour grantedHi [Name],Thank you again

Examples

Four emails, written properly

1 — Asking someone for something

Your brief

Ask a colleague to review my slides before Thursday's board meeting

Short · Formal · English (US)

Board Deck — Review by Wednesday?

Hi Sam, I have finished the board deck for Thursday and would value a second pair of eyes before it goes out. It is twelve slides; the sections that would benefit most from your view are the revenue forecast and the hiring plan. Would you be able to send comments by end of Wednesday? That leaves me the morning to make changes. Thanks very much, Alex

2 — Introducing yourself

Your brief

Introduce myself to a new client contact, I am taking over their account

Short · Formal · English (US)

Introduction — Your New Account Contact

Dear Ms Rivera, I am Alex Chen, and I will be taking over as your main contact from Monday, following Priya's move to another team. I have read through the account history and spoken with Priya about your current priorities, so nothing should need repeating on your side. Would a short call next week be useful, so I can hear directly what matters most to you this quarter? Kind regards, Alex Chen

3 — Delivering bad news

Your brief

Tell a client the delivery will slip by two weeks because of a supplier issue

Short · Formal · English (US)

Revised Timeline for the Q3 Deliverable

Dear Priya, I am writing to let you know that the Q3 deliverable will be two weeks later than planned. The delay is on our side — a supplier issue we did not catch early enough. The revised delivery date is 24 September. Everything else in the scope is unchanged, and I will send a short progress note each Friday until we deliver. I am sorry for the disruption to your planning. If it would help to talk it through, I am free most of Thursday. Kind regards, Alex

4 — Saying no

Your brief

Politely decline an invitation to speak at an event, I do not have time

Short · Friendly · English (US)

Thank You — I Will Have to Pass This Time

Hi Marcus, Thank you for thinking of me for the October panel — it looks like a good line-up. I am going to have to pass this time. My commitments through autumn mean I would not be able to prepare properly, and I would rather decline than turn up underprepared. Do keep me in mind for next year, and I am happy to suggest a couple of people who would be excellent on that topic. Best, Alex

Mistakes

Six things that cost you replies

MistakeFix
A vague subject lineName the topic and the action: "Invoice 2841 — payment query".
Burying the ask at the bottomPut it in the first or second paragraph. Assume nobody scrolls.
Several unrelated requestsOne email, one thread, one subject. Split the rest out.
No deadline"By Thursday" gets answered; "when you get a chance" does not.
Over-apologising"Sorry to bother you" invites the reader to feel bothered. Just ask.
Writing it while angryDraft it, then send it the next morning. You will change something.

Faster

Or describe it in one line

Once you know the structure, writing from scratch every time is unnecessary. Describe the email in a sentence — who it is to and what you want — and get a complete draft with a subject line, then edit it.

Common questions

How do I start an email?
With a greeting matched to the relationship — Dear [Name] for someone you have not met, Hi [Name] for a colleague — then one line saying what this is about. Skip the throat-clearing and get to the subject.
How do I write a professional email?
Use a subject line that names the topic, put your main point in the first sentence, keep it to one idea, make one specific request with a date attached, and sign off with your name.
How long should an email be?
As short as it can be while still answerable. Five short paragraphs is a lot. If you have three unrelated things to say, send three emails — each one gets its own thread and its own reply.
How do I end an email?
Kind regards for people you do not know, Best regards or Many thanks for clients, Thanks or Best for colleagues. Then your name — an unsigned email reads as unfinished.
What makes people reply to an email?
A specific ask with a deadline. “Could you confirm by Thursday?” is answerable in one line; “let me know your thoughts” is a task, and tasks get postponed.